Technology is a second language for Laura Escudé, who in 2008 became the world’s first Ableton Certified Trainer. In 2012 she founded Electronic Creatives, using her skills to hire and train programmers and playback engineers for artists including Logic, Ariana Grande, The Weeknd, Big Sean, Charli XCX and the Yeah Yeah Yeahs. The company has become a worldwide leader in the field, with Escudé now leading a staff of 15. These creative applications of technology have made Escudé one of the world’s most in-demand live show designers. She’s brought massive productions to life for artists including Kanye West, Jay Z, Bon Iver, Missy Elliot, Herbie Hancock and television megabrand American Idol. Escudé toured extensively with these shows, collaborating with artists to create fresh, thrilling experiences for audiences worldwide.